Usually, when I hear someone sneeze, I hope they have covered their face as to not spread germs, and then I offer the sneezer a blessing or wish for good health. ”God bless you.” “Gesundheit.” Most cultures have a like custom.
Could spreading sneeze “germs” ever be considered a good thing? Could the blessing take on a new meaning?
Seth Godin thinks so. He wrote about a concept of being a “social media sneezer” in his book, “Ideavirus”. He describes the power of social media in the hands of influential people - spreading ideas virally through social media.
This is exactly what nonprofit board members should do - spread the story of their organization’s good works like a sneeze… a benevolent sneeze. If board members spread their passion to everyone they influence, there could be an outbreak of good work accomplished, enhanced commitment and increased resources dedicated to the cause.
Then, the wishes of good health will transform into thank yous for sneeezing!