When I googled the term “non-profit” I found synonyms – “producing no profit or gain”, as “unsuccessful” and “worthless”. Then I looked up the word “charity” and it was more encouraging. Words such as “kindness”, “compassion” and “gift” appear. And yet, neither term and none of the synonyms quite do justice to what we do, what non-profit organizations do.
When I looked up the word “purpose” it gets much closer to what we do and why we do it. The closest synonym is “reason”. Additional words I found were “drive” and “determination”, then “commitment”. This place feels much better, much more relevant.
What I decided was there’s a bit of truth in all the names because
- we do not aim to produce revenue
- we are motivated by compassion
To quote a wise soul I know personally, “Purpose is reason with passion.”
What do you think? What label would you choose? What fits for you? For your organization?